Make the Most of Your Marketing Budget

by Nancy Nehlsen - Owner       Comments (0)

One of the best things you can do for your business this year, if you haven’t already done so, is to have a pen-to-paper, real-live, strategy-filled marketing and public relations plan. A plan is all about building presence. Our great history makers talk about them. “It takes as much energy to wish as it does to plan.” – Eleanor Roosevelt

Read the rest of "Make the Most of Your Marketing Budget"

Tags: marketing, strategy, public relations, plan

 

 

Producing Effective Web Video - Part 2

by Guest Blogger, Geoff Kelly of Pic Two       Comments (0)

Video on the web. It isn't just the world's greatest time-suck anymore (I mean who doesn't want to watch "David after Dentist" for the hundredth time?) More and more companies are using videos on their websites as a way to engage their customers. In part 1 of Producing Effective Web Video we'll take a look at pre-production and what goes into preparing a successful video project.

Read the rest of "Producing Effective Web Video - Part 2"

Tags: video, marketing, web development

 

 

Producing Effective Web Video - Part 1

by Guest Blogger, Geoff Kelly of Pic Two       Comments (0)

Video on the web. It isn't just the world's greatest time-suck anymore (I mean who doesn't want to watch "David after Dentist" for the hundredth time?) More and more companies are using videos on their websites as a way to engage their customers. In part 1 of Producing Effective Web Video we'll take a look at pre-production and what goes into preparing a successful video project.

Read the rest of "Producing Effective Web Video - Part 1 "

Tags: video, marketing, web development

 

 

Don't Get Left Behind

by Nehlsen Staff       Comments (0)

No matter our industry, we all strive to be trendsetters, but simply staying current on industry trends can be a challenge in and of itself; and while it requires a commitment of both time and resources, the cost of not doing so can be detrimental to your company’s future success.

Read the rest of "Don't Get Left Behind"

Tags: trends, twitter, marketing

 

 

Five Steps to Greater Business Growth

by Nancy Nehlsen - Owner       Comments (0)

Successful companies never get complacent when it comes to increasing business. In good times and in bad, business development must be an ongoing priority. Here is a five-point plan to help your business to grow without a huge investment of time or money.

Read the rest of "Five Steps to Greater Business Growth"

Tags: marketing, business

 

 

Does Your Organization Need a Brand?

by Brian Oster - Business Development       Comments (2)

Volvo’s brand is its promise of safety and security. Disney stands for family fun. Wheaties is the breakfast of champions. Many companies today have a brand, but you may not see the need to brand your organization.

Read the rest of "Does Your Organization Need a Brand?"

Tags: brand identity, business, marketing

 

 

Social Media 101 for Small Businesses - Part Six

by Lee Brinckley - Web Marketing Director       Comments (0)

Part six of the six-part presentation given by Lee Brinckley at the Bettendorf Chamber of Commerce "Knowledge at Noon" on November 3, 2009

Read the rest of "Social Media 101 for Small Businesses - Part Six"

Tags: social media, business, marketing

 

 

Social Media 101 for Small Businesses - Part Five

by Lee Brinckley - Web Marketing Director       Comments (0)

Part Five of the presentation given by Lee Brinckley at the Bettendorf Chamber of Commerce "Knowledge at Noon" on November 3, 2009

Read the rest of "Social Media 101 for Small Businesses - Part Five"

Tags: social media, business, marketing

 

 

Social Media 101 for Small Businesses - Part Four

by Lee Brinckley - Web Marketing Director       Comments (0)

Part Four of the presentation given by Lee Brinckley at the Bettendorf Chamber of Commerce "Knowledge at Noon" on November 3, 2009

Read the rest of "Social Media 101 for Small Businesses - Part Four"

Tags: social media, business, marketing

 

 

Social Media 101 for Small Businesses - Part Three

by Lee Brinckley - Web Marketing Director       Comments (0)

Part Three of the presentation given by Lee Brinckley at the Bettendorf Chamber of Commerce "Knowledge at Noon" on November 3, 2009

Read the rest of "Social Media 101 for Small Businesses - Part Three"

Tags: social media, business, marketing

 

 

Social Media 101 for Small Businesses - Part Two

by Lee Brinckley - Web Marketing Director       Comments (0)

Part Two of the presentation given by Lee Brinckley at the Bettendorf Chamber of Commerce "Knowledge at Noon" on November 3, 2009

Read the rest of "Social Media 101 for Small Businesses - Part Two"

Tags: social media, business, marketing

 

 

The Wisdom of David Ogilvy Is Timeless

by Nancy Nehlsen, Owner       Comments (0)

David Ogilvy who has been called "The Father of Advertising" gives timeless wisdom in his book, Confessions of an Advertising Man.

Read the rest of "The Wisdom of David Ogilvy Is Timeless"

Tags: marketing

 

 

Atomic Fireball + Slo Poke

by Lee Brinckley, Web Marketing Director       Comments (0)

What do you get when you put Atomic Fireballs and Slo Pokes together?

Read the rest of "Atomic Fireball + Slo Poke"

Tags: non-traditional marketing, direct mail, marketing

 

 

Where are we going? How do we get there?

by Nancy Nehlsen, Owner       Comments (0)

Where are we going? How do we get there? That was the theme we gave this year’s MCA Business Conference in Cancun. Through the knowledge of expert speakers, and limitless networking opportunities, those questions for the mechanical construction industry were answered in a beautiful, tropical setting.

Read the rest of "Where are we going? How do we get there?"

Tags: business, marketing

 

 

Photos: "Social Media 101 for Businesses" Presentation

by Lee Brinckley, Web Marketing Director       Comments (0)

Each month the Bettendorf Chamber of Commerce puts on the "Knowledge at Noon". On November 3, 2009, Nehlsen Communications gave a presentation to over 50 business professionals. We saw representatives from financial institutions, casinos, schools and colleges, engineering companies and contractors.

Read the rest of "Photos: "Social Media 101 for Businesses" Presentation"

Tags: social media, marketing, business, photography

 

 

How SMART are you?

by Jayna Gallagher - Special Assistant to the President       Comments (0)

At Nehlsen Communications we try to make goal setting for ourselves, and our clients, the first step when implementing any new campaign, strategy or plan. As part of the HR team, I’ve learned simple strategies that make goal setting easier for our clients, and for our staff. We use the SMART goal system: specific, measurable, attainable, realistic and timely. Following are some helpful tips...

Read the rest of "How SMART are you?"

Tags: strategy, business, marketing

 

 

Homeless Pets and Viral Marketing

by Nancy Nehlsen, Owner       Comments (0)

This morning I got word from one of my favorite charities, K9 Kindness, that our vet bill from spaying, neutering and emergency care for our rescue animals had reached $5,695.06. Our checking account balance had dwindled to $1,597.47. Although I have made it a practice not to impose upon friends for contributions, this was a crucial need, and K9 Kindness does an awesome job of helping dogs that have been abandoned, abused or separated from their owners due to financial crisis or health issues. So, I quickly sent out a personal plea to animal lovers on my email list asking them to send $5 or $10 to K9 Kindness Rescue, Inc.

Read the rest of "Homeless Pets and Viral Marketing"

Tags: viral marketing, marketing

 

 

Fearless Business Growth

by (courtesy of) Ruhl Business       Comments (0)

ARE YOU BECOMING a "shrinking violet" in this economic downturn? Do you find yourself controlled by a "wait-and-see" attitude, hoping the future will magically get better? Do you realize that, if you don't put the brakes on this no-win thinking soon, the rest of 2009 will be more of the same or worse?

Read the rest of "Fearless Business Growth"

Tags: business, marketing

 

 

Choosing a Marketing/PR Firm

by Nancy Nehlsen, Owner       Comments (0)

Marketing firms are not created equal, and neither are the customers who use them. It’s as important for us to have clients that are right for us as it is for them to have a marketing firm who can actually achieve their goals. How do you know which firm is right for you?

Read the rest of "Choosing a Marketing/PR Firm"

Tags: marketing, public relations

 

 

Applying Eye Shadow to Your Marketing Efforts

by Nancy Nehlsen, Owner       Comments (0)

I approached the makeup counter at the local department store in my usual distracted state. I was startled when the young girl behind the counter greeted me by name. I stared at her with a look of utter bewilderment, trying to remember...

Read the rest of "Applying Eye Shadow to Your Marketing Efforts"

Tags: customer service, marketing

 

 

The Importance of Brand Evolution

by Nehlsen Staff       Comments (0)

We see it every now-and-then -- a major brand or company gives their logo a makeover, or in some cases, a complete overhaul (you have probably seen it most recently with Pepsi’s logo redesign, earlier this year).

Read the rest of "The Importance of Brand Evolution"

Tags: graphic design, brand identity, marketing

 

 

I can’t wait for the next 37 years

by Nancy Nehlsen       Comments (0)

Things have changed a bit since I started this business in 1972. We didn’t have computers then. We had a Corolla and carbon paper, which meant you never had a clean copy of any document you gave a client...

Read the rest of "I can’t wait for the next 37 years"

Tags: marketing, strategy

 

 

   
   

Tags



Most Recent

QC Biz Journal column: Planning and Executing Effective Public Relations
by Ann McGlynn - Public relations director

Make the Most of Your Marketing Budget
by Nancy Nehlsen - Owner

More is (measurably) better with web updates
by Brian Oster - Business Development

Safety with a Laugh and a Smile
by Brian Oster - Business Development

The Case for Google Places
by Brian Oster - Business Development