Nehlsen Notebook

Showing 1 - 10 of 63 Nehlsen Notebook Entries | Page 1 of 7

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QC Biz Journal column: Planning and Executing Effective Public Relations

by Ann McGlynn - Public relations director       Comments (0)

An effective public relations plan starts with setting your goal, identifying the specific objectives to achieve that goal, and then choosing the general strategies and specific tactics that will get you there.

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Tags: public relations, plan

 

 

Make the Most of Your Marketing Budget

by Nancy Nehlsen - Owner       Comments (0)

One of the best things you can do for your business this year, if you haven’t already done so, is to have a pen-to-paper, real-live, strategy-filled marketing and public relations plan. A plan is all about building presence. Our great history makers talk about them. “It takes as much energy to wish as it does to plan.” – Eleanor Roosevelt

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Tags: marketing, strategy, public relations, plan

 

 

More is (measurably) better with web updates

by Brian Oster - Business Development       Comments (0)

Business websites are long past the principle of “build it and they will come.” It is vital to engage the viewer, to be interactive. That engagement can have immediate, measurable results.

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Tags: website updates, small business, traffic

 

 

Safety with a Laugh and a Smile

by Brian Oster - Business Development       Comments (0)

Safety messages can be horribly boring. Eye protection, job site rules, workplace harassment and machinery precautions do not make for riveting copy -- usually. But what if safety messages were crafted into movie posters, drawn as a Superhero comic, or morphed into game show format?

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Tags: graphic design, non-traditional marketing

 

 

The Case for Google Places

by Brian Oster - Business Development       Comments (1)

There are many “business listing” websites available to list your company, claim your page and draw people to your business. However, there are so many of these sites available it may be overwhelming for business owners to know where to start. Don’t let that deter you from doing anything at all.

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Tags: B2B, B2C, business, trends

 

 

The Land of Misfit Brands

by Ann McGlynn - Public Relations Manager       Comments (2)

Businesses today must choose the message they want to convey with their name, logo, slogan, marketing, web site, public relations, social media. Are you fun? Trustworthy? Inexpensive? Your brand must carry through everything you do, so your name doesn’t end up on a proverbial New York City auction block.

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Tags: brand identity, integrated marketing

 

 

Not Just Handshakes Anymore: Building Thriving Business Relationships Online

by Ann McGlynn - Public Relations Manager       Comments (0)

Is Facebook taking over face-to-face meetings? If you want to create a link with your client, must you be on LinkedIn? Must you be all atweet on Twitter? The vast quantity of social media options can leave a business owner’s head spinning. But, think of it this way: Social media is just like the good old-fashioned handshake. Social media builds relationships.

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Tags: business, social media

 

 

Google’s Gmail Priority Inbox: Business Application

by Brian Oster - Business Development       Comments (0)

Businesses that market directly to consumers will want to know the business application for Google's Gmail Priority Inbox. Don't let your emails get demoted. Ensure your emails stand out. More specifically, for the millions of Gmail users, businesses need to give recipients very compelling reasons to open and reply to their emails.

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Tags: business, B2C, email marketing

 

 

500 Million Facebook Fans: Business Application

by Brian Oster - Business Development       Comments (0)

Facebook for Business? What is the business application for Facebook reaching 500 million users? We are rolling out a new blog series discussing what the impact of current events have on marketing your business.

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Tags: facebook, social media, viral marketing

 

 

I AM A WOMAN, and I Own the Business

by Nancy Nehlsen - Owner       Comments (0)

Nehlsen Communications has been a woman-owned business since the days of writing radio and TV scripts from her kitchen table in 1972. Nancy finally decided it was time to be recognized as a woman-owned business.

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Tags: personal branding, brand identity

 

 

 

Showing 1 - 10 of 63 Nehlsen Notebook Entries | Page 1 of 7

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Most Recent

QC Biz Journal column: Planning and Executing Effective Public Relations
by Ann McGlynn - Public relations director

Make the Most of Your Marketing Budget
by Nancy Nehlsen - Owner

More is (measurably) better with web updates
by Brian Oster - Business Development

Safety with a Laugh and a Smile
by Brian Oster - Business Development

The Case for Google Places
by Brian Oster - Business Development