Nehlsen Notebook

Safety with a Laugh and a Smile

By Brian Oster - Business Development

Safety messages can be horribly boring. Eye protection, job site rules, workplace harassment and machinery precautions do not make for riveting copy -- usually.

But what if safety messages were crafted into movie posters, drawn as a Superhero comic, or morphed into game show format?

 Quiz Show Safety Stuffer Sample

Safety Message Double Take

Nehlsen Communications creates kitschy, engaging and tongue-in-cheek work safety campaigns for our clients to keep safety top of mind. Knowing injuries can be devastating for an employee, their family and their employer, we devise a series of crafty paycheck stuffers to get safety messages noticed and be the buzz at the water cooler.

Elements of a Successful Message

Today’s workforce uses mobile devices, the Internet and interactive video games on a daily basis. They prefer their information quick and engaging. Using humor, drama and quizzes, our eye-catching messages feature bold graphics and minimal text.

During development of each campaign we focus on:

  • Emotional Appeal – Will readers be drawn to keep looking and reading?
  • Catchy Design – Safety messages should be just as engaging as advertising.
  • Message Copy – Clever, short and to the point.
  • Buzz Factor – Create a final piece that will generate a positive buzz about safety.

Check them out. Nehlsen would love to put our creativity to work for your business’ safety campaign.

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